2022 is a big year for Boxer. Not only do we celebrate our 45th birthday, but we also embark on a journey to solidify who we are and what we do everyday: Proudly offer shoppers quality service and a focused range of products as a Discounter.

Boxer has had an incredible journey since inception way back in 1977. We are encouraged by our journey so far, and motivated by the journey ahead as we open more stores, service more communities and offer Discount Supermarket shopping to more areas across South Africa.

Those who have travelled alongside us on this journey over the past four and a half decades will know what we are and the core of what we promise to our shoppers. For those who have just joined the Boxer family or are yet to experience what we do, we have created an advert showcasing what it is that makes us a Discounter.